Portfolio-Maryrose

Maryrose’s Data Analysis Portfolio

Welcome! I’m Maryrose Akpoveso — a data analyst passionate about using data to uncover insights, tell stories, and support better business decisions.

This portfolio showcases a collection of real-world analysis projects where I applied tools like Python, Excel and Power BI to explore sales performance, customer behavior, and growth strategy.

Projects

1. Sales Channel Opportunity Tracking Report

Type: B2B Sales Funnel & Revenue Analysis
Tools: Power BI, Excel
Highlights:

Analyzed direct vs partner channel efficiency
Identified deal progression bottlenecks
Delivered regional & partner-level recommendations

Insight: Revealed that partner channels drive 70% of revenue but underperform in deal closures — leading to key enablement strategies.

2. E-commerce Customer & Sales Analysis

Type: E-commerce Sales & Customer Segmentation
Tools: Python (data cleaning), Power BI
Highlights:

Cleaned and transformed 12-month sales data
Performed RFM segmentation
Identified high-return products and dead inventory
Provided hour-by-hour sales timing insights

Insight: Loyal customers made up 70% of buyers — but high return rates and low new customer conversion required targeted marketing improvements.

3. Marketing Dashboard for Sprocket Central

Type: Customer Segmentation & Marketing Strategy
Tools: Excel & Power BI
Highlights:

Segmented customers by age, profession, and wealth
Analyzed sales trends, product performance, and geography
Proposed a tailored marketing and expansion plan

Insight: Queensland showed outsized revenue potential, and mass-market customers led overall revenue — sparking a hybrid growth strategy.

Tools & Skills

Languages: Python (Pandas, NumPy), SQL
Tools: Power BI, Excel
Techniques: RFM Segmentation, Sales Funnel Analysis, Time Series Trends, Product Performance, Customer Behavior
Business Contexts: E-commerce, B2B Sales, Marketing Strategy

About Me

I’m a data analyst focused on transforming raw data into actionable insights and compelling narratives. I’m passionate about:

Helping businesses grow smarter
Telling stories with data
Constantly learning and improving

If you’re hiring, collaborating, or just curious — feel free to reach out or explore these projects further.

Contact

Email: [makpovesojnr@gmail.com]

Thanks for stopping by! 🌻